Ever since X (formerly Twitter) unveiled its monetization policy in Kenya in 2023, most local creators have embraced it as a source of income. Through creativity, humor, commentary, and other skills, Kenyans are earning dollars through ad shares, subscriptions, and tips. From engaging video content to viral threads, many users have transformed their once-casual accounts into income-generating platforms.
How Much Does X (Twitter) Pay Monthly in Kenya?
Most social media apps like YouTube and X pay per 1,000 impressions or views. For 1,000 impressions, X pays roughly $2, which is equivalent to Ksh 260. To make ksh 10,000 monthly, one needs to generate close to 40,000 post impressions.
Cyprian Nyakundi Reveals How Much X (Twitter) Pays Him Monthly
Blogger and X influencer Cyprian Nyakundi has revealed the amount of money X pays him monthly. In a post on X, he mentioned that his earnings have gone down significantly due to the recent changes in the app’s monetization policy.
According to various sources, X now pays based on the number of premium accounts you interact with.
Nyakundi, one of the most followed persons on the platform, said he earned a meagre ksh. 70,000 ($541) in May, down from the ksh. 200,000 ($1,548)/per month he made in the previous months.
X’s Payment Models
X provides two main models of creators’ revenue as follows;
- Ad Revenue Sharing (creator Revenue Sharing)
This model allows eligible creators to earn revenue based on engagement with their content from premium subscribers.
This model is funded by X Premium subscription program revenue and focuses on rewarding creators for quality engagement rather than ad impressions.
To be eligible, creators need to meet certain requirements, including having a Premium or Verified Organization subscription account with at least 500 verified followers, being over 18 years old, having a Stripe account, and maintaining 5 million organic impressions in the last 3 months.
- Subscriber-Driven Revenue
This model refers to income generated from X users who pay recurring fees for premium features, content, or services. This model provides a more predictable revenue stream compared to the creator revenue-sharing model.
X has been reportedly pushing for the subscription model for several reasons: reduces reliance on ads, improves user engagement by incentivizing quality content, and creates a direct revenue relationship between X and its users.
