Why Zuchu Rejected Millions in Endorsement

Tanzania’s beloved songstress Zuhura Othman Soud, known by her stage moniker Zuchu, recently made headlines by rejecting a lucrative endorsement deal worth Ksh12 million. In a candid interview, the WCB Wasafi label artist disclosed her decision, citing her commitment to her Muslim faith as the primary reason for declining the offer to endorse an alcoholic beverage.

Zuchu expressed discomfort with promoting a product she wouldn’t personally use. She emphasized the principle that endorsing a product necessitates personal endorsement through usage.

“I couldn’t be doing justice to the clients. You’re expected to partake when you promote a beverage, and as a non-drinker, it wouldn’t be authentic. The deal was valued at Tsh250 million,” she explained.

Furthermore, Zuchu disclosed that her mother, Khadija Kopa, had advised her against endorsing alcoholic beverages due to their religious convictions.

“My mother suggested I endorse any other product except alcohol. It’s not in line with my beliefs; I don’t wish to associate with alcohol because of my faith,” Zuchu added.

How much does Zuchu charge for shows outside Tanzania?

In addition, Zuchu’s manager, Sallam SK of Wasafi Music, noted that her demand has elevated her status in the industry, leading to an increase in her performance fees. Sallam highlighted that Zuchu now commands a minimum fee of Ksh2 million for international shows outside Tanzania.

“The demand for her services has surged, naturally increasing her charges. That’s why we’ve been actively promoting her. Presently, she charges Sh2 million for performances outside Tanzania,” Sallam explained.

Regarding local shows, Sallam mentioned that fees are negotiable but generally remain consistent with international rates, albeit with some flexibility to accommodate Tanzanian clients.

“We’re open to negotiation for local shows, although the difference in fees isn’t significant. Since Tanzania is her home, we strive to ensure fairness and reach a mutually agreeable amount,” Sallam concluded.